Investing NED’s Wanted:
Premium Food Brand Doubles Jar Revenue

Pioneers in developing an explosive new niche

Major retailers already stocking, several more interested

A premium UK based cooking sauce brand has more than doubled annual jar revenue and built repeat demand through independent retailers and specialist distributors. It is seeking Investing Non-Executive Directors with grocery or FMCG sales experience, and knowledge of overseas supply chains /manufacturing to help turn that traction into wider retail distribution.

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The opportunity at a glance

  • Growth: annual jar revenue more than doubled to approximately £49k, within a business generating approximately £120k revenue in the year to July 2026.
  • Demand: over 8,000 jars sold since January 2026, with repeat trade orders and almost no marketing spend.
  • Funding: £300k target raise at a £2m pre-money valuation. HMRC EIS advance assurance received.

 

About the business

Our client makes award-winning Malaysian cooking sauces, chilli sauces and snacks rooted in Southeast Asian home cooking. They are pioneering in the Malaysian cuisine sector with a range that draws huge praise from everyone who tries it. Developed through years of direct customer experience, the range helps customers create bold flavours with less preparation. Products sell through the brand’s website, independent retailers, premium grocers and specialist distributors.  

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 The next stage

The business will increase their D2C sales and win listings in supermarkets. The investment will support stock, team capacity and operating systems for retail expansion. A planned move to Southeast Asian manufacturing offers potential margin improvement, subject to demand, supplier agreements and confirmed landed costs.

Who we are looking for

  • UK grocery or FMCG experience, particularly securing and growing listings for emerging food brands. Commercial guidance to help the founders prioritise accounts, negotiate sound terms and manage the working-capital demands of growth.

  • Financial leadership or international retail experience, potentially across complementary appointments.

  • Brand and marketing expertise, with experience building consumer food brands and turning awareness into sales.

  • Supply chain and manufacturing experience, particularly if that includes overseas facilities

Investment and role details

£300k at a £2m pre-money valuation . 

Commitment: 2 / 3days per month

Express your interest

For a confidential discussion and further business information, contact This email address is being protected from spambots. You need JavaScript enabled to view it.  quoting role 1347 with a short summary of your relevant experience and investment interest.

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Success Stories

No result.