Building the UK's Dedicated Property Portal for New Build Homes
A property portal and discovery platform focused exclusively on off-plan, new build and newly built homes
Transforming how new homes are discovered by buyers and renters, and how they are marketed across the property industry
Founded by experienced London residential property professionals
New Homes Hub is a UK property portal dedicated exclusively to off-plan, new build and newly built homes for sale and rent.
The platform brings together listings and developments from property developers, estate agents, Build-to-Rent operators and co-living providers into one dedicated destination designed specifically for the new homes sector.
While major property portals serve the wider housing market, new build supply remains heavily diluted amongst resale listings, making discovery inefficient for buyers and renters specifically searching for newly built homes. New Homes Hub is structured entirely around the new homes market, creating a more focused discovery and marketing experience for both consumers and industry partners.
The platform combines:
- New build and newly built focused search, categorisation and filters
- Verified property partners and listings
- Integrated WhatsApp, phone and email enquiry tools
- Dedicated marketing exposure for developers, estate agents, Build-to-Rent and co-living operators
The UK new build market continues to grow through increasing housing demand, institutional Build-to-Rent expansion and continued residential development activity, yet the sector still lacks a dedicated mainstream platform focused entirely on newly built homes.
Founder Background
New Homes Hub was founded by property professionals with over 14 years of experience across the London residential property sector.
Founder and CEO Maija Celmina launched New Homes Lettings divisions at both Foxtons and Chestertons, generating approximately £2.5m in fees while building extensive industry relationships across developers, investors and operators.
COO Chekira Carty brings operational management and sales leadership experience from Foxtons, alongside project management and commercial performance expertise.
Traction and Validation
- Platform live and operational since December 2025
- 150+ verified live listings currently on the platform
- Active onboarding across developers, estate agents, Build-to-Rent and co-living operators
- £3.9k monthly contracted value currently in trial phase
- Early inbound enquiries already generated through email and WhatsApp
- International traffic from the UK, US, India and Turkey
- Member of the Association for Rental Living (ARL)
- Companies represented include Galliard Homes, Savills, Lendlease, Chestertons, Metra Living and many more
Market Opportunity
- Approximately 2 million new homes completed across the UK between 2016 and 2025
- Approximately 700,000 homes currently within the development pipeline
- 59% of UK property buyers searched for new build homes in 2024
- Build-to-Rent stock growing at 13 to 16% year-on-year
- Over 2,500 active UK housebuilders and 25,000+ estate agency businesses operating nationwide
Business Model
New Homes Hub operates a scalable B2B model working with developers, estate agents, Build-to-Rent and co-living operators while remaining free for buyers and renters.
Revenue streams include:
- Monthly subscriptions
- Pay-per-lead monetisation
- Premium listing exposure
- Marketing and partnership opportunities
As platform inventory, user activity and industry participation scale, the business also sees long-term opportunities around new build market intelligence and industry data insights.
The Raise
New Homes Hub is currently raising up to £250k through a SEIS-applicable investment round to support:
- Platform development and optimisation
- Demand generation and paid acquisition
- Expansion of listings and partnerships
- Monetisation rollout and business growth
- Team expansion
Who We Are Looking For
The company is seeking strategic Investing Non-Executive Directors / Advisors with experience in property, PropTech or scaling early-stage businesses, and the networks, commercial instincts and long-term vision to help build something significant in an underserved market.
We are open to individuals who can contribute through:
- Business growth and commercial strategy
- Property industry expertise and networks
- Marketplace and platform scaling
- Marketing, brand and demand generation
- Operations and strategic partnerships
How to apply: email This email address is being protected from spambots. You need JavaScript enabled to view it.
Selected applicants will receive further company information, NDA documentation and investment materials ahead of meetings with the founders.
Closing date: 4 weeks from today
