Role 1297
Join the AI Revolution Changing Family Health for Good
About the Business
Our client, Tucki, is a UK-based health and nutrition technology company building the world’s first proactive, gamified AI platform for families. The app helps families eat better, save money and build sustainable habits together by rewarding real-world behaviour change.
Tucki was created by experts in food systems, behavioural science and artificial intelligence to tackle the global rise in diet-related disease by changing behaviour at the family level. By combining advanced AI with gamification and real-world incentives, the platform makes healthy living simple, social and financially rewarding.
Latest Developments
Tucki launched its MVP in October 2024, achieving strong early traction with over 5,000 users. The rebranded Tucki V2 is set for release in mid-November 2025, introducing major new features, a full brand refresh and expanded monetisation capabilities.
- £150k raised out of a £500k EIS-eligible round.
- Over 8,000 families on the waitlist ahead of launch.
- Revenue generating, with the new release set to monetise the existing user base and scale rapidly to achieve £1 million ARR within 12 months.
- Clear roadmap to transition from B2C to B2B2C, working with schools, health organisations and insurance providers to reach families at scale.
- Defined international expansion strategy targeting £30 million+ annual revenue within five years.
- Founded by Aaron Loveman (CEO), with a background in Food, economics and technology sales and Tony Freeman (CCO), a creative leader with decades of experience building consumer brand engagement. Together they combine commercial strategy, behavioural insight and storytelling expertise to drive large-scale consumer engagement and growth.
What We’re Looking For
Tucki is seeking 3 x Investing NED’s / Advisors (£25k–£50k each, EIS eligible) to actively support its next stage of growth.
We are looking for individuals with proven expertise in:
• Marketing and consumer growth strategy
• Financial forecasting and modelling
• Brand partnerships network and execution
Advisors will play a key role in scaling brand visibility, strengthening commercial strategy and building strategic reward and retail partnerships.
Why This Matters
Across the world, chronic disease rates are at record highs, costing nations billions and impacting families everywhere. Traditional health campaigns have failed because they rely on rational decision-making instead of addressing real human behaviour.
Tucki solves this by intervening at the family level, using proactive AI and behavioural science to create lasting habits, where every small improvement adds up to transformational change.
What Makes Tucki Unique
Proactive AI
Tucki learns thousands of data points about a family’s routines, preferences and lifestyle patterns. It uses these insights to nudge better decisions through personalised cues, interactive challenges and variable rewards.
Family Gamification
The family is the most powerful social unit. Tucki turns healthy eating into a shared challenge where families work together, celebrate progress and compete in a fun and positive way.
Real Brand Rewards
Every healthy action earns real rewards from leading consumer brands, creating immediate motivation and long-term loyalty.
Smart Grocery Savings
Tucki helps families save £50–£100 per week on grocery shops through AI-driven intelligent swaps using real-time supermarket pricing data. The next phase will integrate with retail and delivery partners to enable frictionless ordering and eliminate consumer “till shock”.
Applying for the Role
If you meet the criteria and would like to learn more, please reach out to This email address is being protected from spambots. You need JavaScript enabled to view it. to express your interest.
