Premium concierge and lifestyle membership platform
Innerplace is an established London-based concierge and lifestyle membership business with over 20 years’ experience. The company provides trusted access, expert recommendations and discreet lifestyle support to affluent private clients, families, senior executives and corporate members.
The business operates at the premium personal end of the concierge market, combining long-standing relationships across hospitality, private members’ clubs, travel and events with a tiered membership model and an increasingly technology-enabled operating platform.
Innerplace is seeking two to three Investing Non-Executive Directors or Advisors to support its next stage of growth, including raising £100,000. The case to join Innerplace is straightforward: We have already built a trusted brand, a premium member base and a revenue-generating model. The next phase is to use targeted capital and experienced strategic support to scale our existing premium product, “RedMembership”, launch Discovery (a new membership level), complete our app and AI-enabled systems, and prove international membership beyond London.
The role also offers unusual personal access to the world in which Innerplace operates: premium hospitality, private events, luxury travel, cultural experiences and opportunities that are often invisible to the wider market.
Membership platform at a glance
|
Status |
Tier |
Role in the platform |
|
Existing |
Lifestyle |
Core UK access, bookings, content and curated events; the established pathway tier for regular member engagement |
|
Existing |
Red |
Elite-level service for HNW / UHNW individuals and families; highest contribution potential and primary near-term profit engine |
|
Existing |
Corporate |
Tailored concierge and lifestyle support for business clients, staff, clients and partners |
|
Expansion |
Discovery |
New scalable, low-cost, AI-powered membership level designed to feed Lifestyle and Red |
|
Expansion |
International |
Premium membership model for selected overseas markets, adding multi-city coverage and time-zone support |
Opportunity snapshot
|
Area |
Summary |
|
Business |
Premium concierge and lifestyle membership platform |
|
Location |
London, with international expansion planned |
|
Raise |
£100 - 150k growth raise |
|
NED / Advisor investment |
2-3 Investing NEDs / Advisors contributing c.£50k each |
|
Commitment |
c. 2 to 3 days per month |
|
Target profiles |
Premium audience growth / marketing and travel / international expansion |
|
Strategic goal |
Scale from a London-led concierge business into a multi-layer premium membership platform |
|
Growth levers |
Red Membership growth, Discovery launch, app & AI-enabled delivery, International Membership expansion. |
|
Current position |
Established brand, existing revenue base, proven member demand. |
What Innerplace provides
Innerplace supports members with restaurant access, private members’ clubs, priority bookings, luxury travel, events, hospitality, introductions, private dining, members’ parties and selected lifestyle requests. The offer is relationship-led, highly personal and built around trusted access rather than generic recommendations.
The business has long-standing experience securing access to sought-after restaurants, clubs, private rooms, ticketed events, fashion, sporting hospitality, global travel and exclusive experiences, creating a genuine foundation for a premium membership model.
Market, Model and Traction
A proven market, with room for a sharper model
Affluent clients pay for time saved, trusted judgement and privileged access. Concierge and lifestyle management is an established category, but many providers still sit at one end of the spectrum: scalable but impersonal, or personal but difficult to systemise.
Innerplace sits between these models. It is independent, curated and relationship-led, with technology being used to increase consistency, capacity and progression through the membership tiers.
Revenue model
Innerplace generates revenue through membership subscriptions, discretionary concierge spend, corporate and partner-led opportunities, and premium travel, events and access activity. The tiered structure allows the business to serve different audience segments while creating a clear progression path through the platform.
Traction and unit economics
Innerplace has built an established revenue base with limited structured marketing. Growth is constrained more by marketing bandwidth and operational capacity than by lack of demand.
Red Membership is the clearest profit engine, combining premium annual fees, additional discretionary revenue and strong contribution potential when acquisition is supported by structured marketing.
Proof points
- over 20 years of relationships and delivery experience
- established London concierge and lifestyle brand
- Lifestyle, Red and Corporate memberships already in market
- access across restaurants, clubs, travel, events and hospitality
- historic evidence that paid marketing materially improves Red acquisition
- app, CRM, messaging and AI-supported delivery ready to increase capacity
Growth Plan and Financial Outlook
Why raise now
Innerplace has already built the brand, relationships, operating knowledge and member proposition. It now seeks additional expertise, experience and network access from Investing NEDs / Advisors joining the team. The raise is designed to accelerate growth from this established base, not prove demand from scratch.
Capital will be used to scale Red Membership, launch Discovery, complete app and AI-supported systems, and prove the International Membership model.
Capital deployment
|
Use of funds |
Allocation |
Intended output |
|
Red member acquisition |
£40k |
+10 Red members, primary profit driver |
|
App and AI completion |
£20k |
Improved delivery, knowledge retention and member spend |
|
Discovery launch |
£15k |
Scalable feeder tier live in market |
|
International launch |
£15k |
One international membership location launched |
|
Working capital buffer |
£10k |
Execution support and flexibility |
12 to 18 month outputs
- +10 Red members
- Discovery launched with individual and corporate client potential
- International Membership launched with founding members
- App and AI live across key team and member workflows
- Increased memberspend through better systems, capacity and follow-up
Financial outlook
|
Sep-26 |
Sep-27 |
Sep-28 |
|
|
Revenue |
£383,150 |
£838,400 |
£1,200,852 |
|
Direct costs |
£181,250 |
£267,000 |
£312,625 |
|
Contribution |
£201,900 |
£571,400 |
£888,227 |
|
Overheads |
£160,000 |
£168,000 |
£176,400 |
|
EBITDA |
£41,900 |
£403,400 |
£711,827 |
The plan shows operating leverage: revenue and contribution scale materially faster than overhead, creating a clear path to stronger EBITDA as Red, Discovery and International layers are added.
Growth and valuation context
The three-year plan shows revenue increasing from £383k in Sep-26 to £1.2m in Sep-28, and EBITDA increasing from £42k to £712k over the same period.
The five-year ambition is to scale Innerplace into a materially larger, highly profitable premium membership platform, driven by Red Membership growth, Lifestyle progression, Discovery, Corporate opportunities and International expansion.
At c. £700k annual profit, comparable businesses may transact at 4x to 5x profit, implying an illustrative value range of c. £2.8m to £3.5m. Delivery of the broader five-year growth plan would create a materially larger valuation opportunity.
Investing NED / Advisor Role and Next Steps
Innerplace is seeking two to three Investing Non-Executive Directors / Advisors who can bring practical strategic value as well as capital. Each Investing NED / Advisor is expected to invest c. £50k, creating a total growth raise of £100 - 150k.
Target profiles
Premium Audience Growth and Marketing
A commercially experienced NED / Advisor who can help Innerplace reach, convert and retain affluent, experience-driven customers across luxury hospitality, membership, events, travel and high-end services. This may include introducing new marketing channels and strategic partnerships.
Travel, Hospitality and International Expansion
A NED / Advisor with networks or operating experience that can support international expansion, travel partnerships and international team building, helping Innerplace develop multi-city coverage and stronger time-zone support.
Commitment and investment
The expected commitment is approximately 2 to 3 days per month, with potentially greater input during the early execution phase.
The role is active but proportionate, supporting governance, commercial discipline, strategic introductions and execution focus without becoming day-to-day operational.
Strategic value and likely outcome
Investor value is expected to come from profit growth and execution. Innerplace is expected to pursue a trade sale in the medium term, subject to growth and delivery.
- likely acquirers include premium card or loyalty platforms, travel or hospitality groups, global lifestyle or concierge platforms, and later-stage growth investors
- Capital One’s acquisition of Velocity Black demonstrates strategic interest in models combining human service, premium access and technology-enabled concierge
Application process
Candidates with the right background, experience and network are invited to email This email address is being protected from spambots. You need JavaScript enabled to view it.
Suitable candidates will be asked to sign an NDA before receiving the full pitch deck and financial materials.
Closing date: 4 weeks from today
