Concrete used in the construction industry is a significant contributor to global Carbon emissions and the industry is targeting a 15% reduction by 2030. Our client has developed and patented a novel technique for making concrete beams which reduces embodied carbon by up to 70% AND cost by up to 50%. This technology is destined to take the construction industry by storm, and our client is now seeking three Non-Executive Directors / Advisors (Non-Execs) to join the company to help them on their exciting journey. The candidates will have experience in high growth start-up businesses, ideally in the non-residential construction, manufacturing and development markets.

The business was started in October 2021, with the Directors having spent 15 years working in the engineering design consultancy industry, with one of the Directors most recently head of engineering at Bjarke Ingels Group, in Copenhagen. He has been working in the 3D printing field for a number of years and using this experience has developed a completely new geometry and method of manufacture for simple beams, which offers major improvements in sustainability as well as cost reductions.  The first of two patents was granted in February 2022.

The company is headquartered in the UK, with a subsidiary Danish company carrying out initial R&D work.  It is looking to strengthen its Board with the appointment of up to three Non-Executive Directors / Advisors to contribute their knowledge, experience, and networks to the growth of the company.

Non-Executive Directors will be encouraged to become shareholders in the Company to align their interests with those of the existing Directors and shareholders.

Business Concept: 

  • The range of products, initially beams, has been named Minimass, emphasising the goal of minimizing the mass of material used. They will provide scalable solutions to meet the sustainability demands of the non-residential building market, and be based upon flexibility of design, and of production location.
  • They will provide an equivalent solution to the long-established technologies of pre-cast and in-situ reinforced concrete beams, but with substantial savings in carbon and cost.
  • Concrete, in its many uses is directly responsible for 6% of all global carbon emissions: thus Minimass, is uniquely positioned to help governments and businesses in their search for greener solutions.
  • Immediate focus will be on the Danish and UK marketplaces, but the techniques will be widely applicable.
  • The first patents gained in the UK will be broadened to allow economic development of other markets including the EU and USA. As well as the main Minimass set of products, the company will provide software tools for designers, to enable the rapid design and manufacture of the types and lengths of beams needed. They will partner with established high quality Construction Companies and 3D Printer manufacturers, to allow Minimass to penetrate global markets without the need to set-up its own high fixed-cost manufacturing facilities.


Market & Opportunity:

  • The global precast concrete construction market is measured at £85.5 billion* in 2020, with the largest segment being beams and columns at 24%** of the total (or £20.5 billion).
  • The non-residential concrete beam market (2021) is estimated to be £600 million in UK, £63 million in Denmark, £2100 million in EU exc. Denmark and £2870 million in US.
  • Leading cement manufacturers are targeting c. 15% reduction in carbon intensity by 2030.


Business Proposition:

 Our client has already succeeded in raising £150k of investment. However, it will require further funding to top this up during 2022.

  • EIS scheme is available
  • Main priorities for 2022: completion of prototype phase, widespread professional and regulatory approval for these novel techniques, development of partnership opportunities, delivery of a first commercial project during 2022, and the establishment and execution of major funding round to launch wider scale sales during 2023. 


Three Non-Executive Director Criteria:

1. Commercially oriented Director; with broad experience of Sales and Marketing. Either experience and senior contacts within the Construction industry, or experience of a licensing sales model will be a great advantage in developing viable partnerships with major international players.

2. Finance oriented CFO/FD with experience of commercial fundraising for early stage companies, including the successful pursuit of available grant funding from various sources.

3. Manufacturing experience, ideally within the Construction industry, who can ensure that the company can develop partnerships for delivery of products but can also ensure effective set-up of modest in-house manufacturing capability within Denmark – both for R&D purposes and for initial product delivery.

  • Any NEDs appointed will be prepared to contribute their time and experience, until in-house full-time staff are gradually appointed. The NEDs can expect to take a significant advisory role in the appointment of senior NZP staff.
  • The incoming Non-Executive Directors will be encouraged to become shareholders in the Company to align their interests with those of the existing Directors and shareholders.


Applying for the role: 

Candidates who feel they meet the above criteria are invited to apply having first registered their CV with First Flight Non-Executive Directors (if they have not already done so – there is no charge) by using our “Apply for Role” tab for role no: 1180 and completing the application form explaining how they match the key criteria we have set out for the role.

* Fortune Business Insights, Market Research Report, June 2021.

**Allied Market Research, Precast Construction Market – Global Opportunity Analysis and Industry Forecast, 2014-2022.

Closing date for applications: 31st August 2022

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