Investing Non-Executive Directors are required for our client in the leisure and fitness sector, Stance Fitness Limited, based in Imperial College, London.

Their business concept is to be the Peloton of resistance training for the home gym markets, replacing heavy weights stacks with a unique electromagnetic resistance technology that offers multiple exercises, data analysis and connectivity to online communities and personal trainers.

The company is looking to strengthen their current Board with the appointment of up to five Non-Executive Directors to contribute to the growth of the company. 

The Non-Executive Directors will be encouraged to become a shareholder in the company to align the incoming Non-Executives interest with that of the existing Directors who are or plan to become shareholders.

Business Concept:

  • Stance is developing a sophisticated alternative to traditional home gym equipment with an ergonomically designed, lightweight and compact unit that uses real time data.
  • Stance offers hardware that is either wall or floor mounted, that is elegant when not in use.
  • The unit uses unique electromagnetic resistance technology to replace heavy weights, incorporates intelligent data collection through smart handles and is designed to enable multiple exercises.
  • The software records biometric data; can record workouts and allows a user to set and achieve goals.


Market & Opportunity: 

  • The global fitness market is 1.2 billion people who workout regularly.
  • $100 billion global health club and fitness market.
  • $31 billion global home gym market 2025.
  • 5% CAGR 2021 – 2026 for home gym market.


Investment Plan: 

  • Stance Fitness are looking to raise see capital of £350k to reach their first milestone of MVP:
    • Software £101,500
    • Hardware £150,500
    • Operations £38,500
    • Marketing £59,500 


Role No: 1143 / Finance Director Investing Non-Exec

  • CFO type experience in an early stage, fast growing business with a network in fund raising


Role No: 1144 / Marketing Director Investing Non-Exec

  • ideally in an early stage, fast growing business with an understanding of B2C digital marketing and branding.


Role No: 1145 / IT/Software Direct Investing Non-Exec

  • ideally in an early stage, fast growing business with an understanding of application software with SaaS as a bolt on and software & architecture strategy.


Role No: 1146 / Supply Chain Director Investing Non-Exec

  • a supply chain background ideally with B2C experience with experience of domestic international markets, China, Taiwan and Vietnam.


Candidates who feel they meet the above criteria are invited to apply having first registered their CV with First Flight Non-Executive Directors (if they have not already done so – there is no charge) by using our “Apply for Role” tab and completing the relevant application form explaining how they match the key criteria we have set out for the role. 

To Register with First Flight Non-Executive Directors and upload your CV as a word document, please click here

Success Stories